At Independent Street we work hard on our marketing and always try to promote the talented artisans who showcase with us. We would encourage you all to link in with us on the run up to market day.
As well as signage, press releases and leaflets we run a paid for social media campaign for each event. We also link in with local press, community groups and ensure that we do all we can to promote our events.
Tips for sharing
- Share the artwork for the events which will be emailed to you.
- Tag us in your posts so we can re-share.
- Add us to your email and website blogs.
- Copy and paste our posts to your own pages – this ensures the important details on event location, date and times are copied across.
- The more shouting we can do for each event the better.
- Buddy up with other traders and share and like each others posts – the more traffic we have the visitors we will encourage to pop along.
Trader Promotion
To effectively use your social media, focus on high-quality visuals, engaging content, and building your community.
Use platforms like Instagram and Facebook to showcase your work, tell stories behind your creations, and connect with potential buyers.
Consider using different types of posts like carousels, Reels, stories, and live videos to keep your audience engaged.
Collaborate with other artisans and influencers to expand your reach.
Showcase your products: use professional-looking photos and videos of your crafts to highlight their unique features.
Variety is key: mix up your content with static images, carousels, stories, Reels, and live videos.
Ask questions and run polls:
encourage audience interaction by asking questions and running polls to get their feedback.
In the run up to each event:Â we will ask traders to post images of their items, please get involved with this and we will promote everyone in the run up to the day. If you have any images of your stall you would like us to share please share them!
On event day:Â the team work very hard to photograph and video every aspect of event day. Event days are busy and hectic, we do our very best to include everyone on this marketing. Again please link in with us, share our artwork and tag us, this way we can always re-share.
Instagram:
focus on high-quality visuals, stories, and Reels to showcase your work and build a visual brand.
Facebook: leverage groups to connect with local communities, share updates, and build a sense of belonging.
Pinterest: utilize Pinterest to create mood boards and share visually appealing content related to your products and the event.
TikTok: experiment with short-form video content and trends to reach a wider audience.
X (formerly Twitter): use X for local event promotion and to connect with journalists and trade buyers.
YouTube: share time-lapses of your creative process, behind-the-scenes footage, or even videos of the event.